Forge Friendships Through Badminton, Ignite Sports Passion!

Sports convey vitality, and cooperation pools strength. Recently, a passionate and joyful badminton gala came to a successful close in the local area. Jointly organized by Shengda Communications Co., Ltd. and Dewang Badminton Club—with their shared passion for sports as the bond—the "Shengda Antenna Cup" Badminton Friendly Tournament was a resounding success. Nearly 100 badminton enthusiasts gathered at the venue, swinging their rackets to create brilliant moments and pouring their passion into every move with sweat. This event not only built a platform for communication and competition but also helped the concept of "leading a healthy life and staying positive" take root in everyone's heart.

Originated from Passion: A Mutual Commitment to Sports and Cooperation
As an enterprise deeply engaged in the communications field, Shengda Communications has always believed that "professionalism" is not only reflected in technology and services, but also should be extended to the dissemination of a positive life attitude. We have always paid attention to the healthy lives of our employees and the general public. Badminton, as a sport with high popularity that combines competitiveness and fun, has become an ideal bridge connecting our brand philosophy with the public's needs.

Dewang Badminton Club, on the other hand, is a highly influential sports community in the local area. Relying on its professional venue facilities, rich experience in event organization, and a core group of members who are passionate about badminton, it has become a "gathering place" for many sports enthusiasts.

The joint effort of both parties to host the "Shengda Antenna Cup" this time stems precisely from their shared recognition of the sports spirit. We aim to leverage Dewang Badminton Club’s professional platform to help more people experience the charm of badminton. Meanwhile, taking the tournament as an opportunity, we also hope to convey the brand DNA of Shengda Communications—"Vitality, Collaboration, and Enterprise".

From the communication on plans in the early stage of tournament preparation, to venue arrangement, process planning, and personnel organization, Shengda Communications and Dewang Badminton Club have maintained close cooperation throughout. The club has taken charge of formulating professional tournament rules and arranging the referee team to ensure the competition is fair and orderly. community.

Highlights on the Court: Nearly 100 Participants Gather, Every Match a "Highlight Moment"
On the day of the competition, despite the slightly cool weather, the atmosphere on the court was extremely heated. Badminton enthusiasts from all walks of life—including experienced senior club players, first-time "sports novices," and parent-child pairs who came to experience the game together—nearly 100 participants gathered to compete fiercely in two events: singles and doubles.
At 9 a.m., with a whistle from the referee, the "Shengda Antenna Cup" officially kicked off. On the court, every player was in high spirits: they sometimes jumped for a smash to show their powerful strength, and sometimes made flexible lifts to display their exquisite skills.

Even when falling behind temporarily, they never lost heart and strived to catch up in the score with unyielding perseverance.

Off the court, the cheers and shouts of encouragement from the audience rose one after another. Whenever there was an exciting rally, everyone would spontaneously applaud and cheer, with cries of "Great shot!" and "Come on!" echoing constantly, filling the entire venue with laughter, joy and competitive enthusiasm.

Notably, this tournament featured not only intense competitive sessions but also warm interactive moments. Employee volunteers from Shengda Communications provided on-site services throughout the event—handing water to players, recording scores, and organizing equipment—ensuring the smooth progress of the tournament with their meticulous support. Coaches from Dewang Badminton Club also offered simple on-site guidance to novice players, sharing racket-holding and force-exerting techniques, allowing everyone to gain not only joy but also practical skills from the competition. Whether it was the strong "seed players" or first-time "novices," all unleashed their passion to the fullest on the court and enjoyed the happiness brought by sports.
Moment of Honor: Medals and Sincere Wishes, Paying Tribute to Every Bit of Passion

After a full day of fierce competition, the champions, runners-up, and third-place winners of the "Shengda Antenna Cup" were finally announced amid widespread anticipation. During the award ceremony, the person in charge of Shengda Communications Co., Ltd. and representatives from Dewang Badminton Club jointly presented honors to the winning players: the champions received not only custom-made exclusive medals for the "Shengda Antenna Cup" but also generous cash rewards.

"I'm thrilled to win this championship. It's not just about the prizes, but more about meeting many like-minded friends during the competition and feeling everyone's passion for badminton," the champion said excitedly while receiving the award. "Thank you to Shengda Communications and Dewang Badminton Club for providing such a great platform. I hope more events like this will be held in the future!"

The second and third place winners also received certificates of honor and sports equipment as prizes respectively.

Beyond the winners, all participants of this event received a carefully prepared "participation gift" – an exclusive gift box containing a sports towel, a customized water cup, and a badminton keychain. "Although I didn't get a ranking, this participation gift is very thoughtful, and I can feel the organizers' sincerity," one participant said. "I will definitely come again if there is such a competition next time!"

The person in charge of Shengda Communications stated at the award ceremony: "Holding the 'Shengda Antenna Cup' is not only to convey the sports spirit, but more importantly to connect more people through sports, allowing everyone to pause in their busy lives and experience the beauty of a healthy life. In the future, Shengda Communications will continue to join hands with more high-quality partners to host more sports activities that are close to the public, so that the concept of 'loving sports and embracing health' can be passed on to more people."

# More Than a Competition: Using Sports as a Bridge to Convey Brand Warmth
The successful holding of the "Shengda Antenna Cup" not only brought a wonderful sports feast to everyone, but also made Shengda Communications' brand image more vivid and three-dimensional. As a communications enterprise, we have always been committed to providing users with professional and reliable communications products and services. This event, however, allowed everyone to see the "warmth" of Shengda Communications beyond its "professionalism" – we not only focus on technological innovation, but also pay attention to users' quality of life. We hope to establish a closer emotional connection with users through diversified activities.

At the same time, this cooperation with Dewang Badminton Club has also laid a solid foundation for the in-depth collaboration between the two parties in the future. Later, Shengda Communications will further cooperate with Dewang Badminton Club to launch more activities such as "badminton experience classes" and "parent-child sports days", making sports a bridge connecting the brand with users and communities, and jointly creating a positive and healthy life atmosphere.

The end of a competition is the beginning of another journey of passion. In the future, driven by "passion", Shengda Communications will continue to deepen its presence in the communications field while actively participating in social welfare and community activities. It will use practical actions to convey a healthy and positive attitude towards life, and work with more people to gain happiness through sports and gather strength through collaboration!

This article presents the event from multiple dimensions. If you think certain parts need adjustments – such as adding specific stories of participants or highlighting the company's product elements – please feel free to let me know, and I will further improve it.